STBD as Case Study

I met Kfir Pravda, a bright young guy from Israel (who happens to also be a huge STBD fan), at Video on the Net last month. He has a lot of great ideas about the future of web video. As a marketer, he also understands that ensuring content creators get paid for their efforts is integral to the sustainability and growth of the field.

He references STBD in his most recent blog post regarding the differences in production and cost between old media and new media. Is the ability to create sustainable content on the fly a positive or a negative? Definitely worth a read, even from a non-STBD point of view.