Length Matters, Part 2

Last month, there was some debate about the length of STBD episodes.

They tend to be 10 minutes long, every week. Our fans tend to ask for LONGER episodes.

I'm wondering if they shouldn't be SHORTER.

We tried 5 minute episodes throughout Season Two and Season Three. It didn't feel long enough to tell a rewarding story then. (That's why a lot of folks are asking us to go even LONGER.)

But if you look around the web, NO POPULAR SERIES is longer than 5 minutes per episode. That's actually the long end of the spectrum; most shows clock in around 3 minutes or so.

Granted, most shows are trying to tell a joke. We're trying to tell an ongoing, evolving story.

But they're getting 100,000 viewers an episode. We're not.

Does STBD need to go SHORTER to increase likelihood of adoption?