Video Production Snooze Alarm

Glenn (Rick Hertzig) and Dierdre (Lacey Fleming) wonder what took so long...
What happens when you hit "snooze" once, wake up ten minutes later, and realize you can STILL get to work on time?

If you're like most people, you hit snooze twice, sleep for TWENTY more minutes, and find a way to get to work on time.

Then THIRTY minutes.

How This Applies to Web Video:

In 2005, we started filming Season Three of Something to Be Desired in May.

In 2006, we started filming Season Four in June.

In 2007, we started filming Season Five... yesterday.

Call it cavalier disregard for conventional wisdom. Call it execrable time management.

I call it learned behavior from a lifetime of hitting the snooze alarm...

After four years of writing scripts...

... I just now (JUST NOW!) realize that Microsoft Word has a keyboard shortcut for Center and Lefthand justifying text.

JUST NOW!

Do you KNOW how many mouseclicks I could have saved since 2003?

*simmers*

FYI, on a MAC: Apple + E = Center, and Apple + L = Lefthand.

The Good News Is, We Got a Comment...

... the bad news is, should we be excited about a comment from someone named "boner3000b956"?

Turns out, no.

YouTube: the black hole of intelligent web video discourse, or simply the median average? (With spam.)

Blondes Have More Fun, Eh?

Ann Turiano (aka Caroline) has a new haircut for Season Five.

And she's now blonde.

And she's getting hit on by guys on the street, now more than ever.

... And she's kind of offended.

To paraphrase her: Are men somehow wired to react to blondes differently?

Where Have All the Yinzers Gone?

One question we hear a lot from current AND former Pittsburghers is: "Where are all the yinzers on STBD?"

For those of you who've never graced our fair city, "yinzer" is a term lovingly applied to a subsection of the local populace. It's based upon the colloquialism "yinz," which is Pittsburghese for "y'all."

Yinzers tend to be hard-working, blue-collar, lifelong diehard Steelers fans (or "Stillers," if you speak the lingo). The most defining characteristic is the dialect, and it's that accent that's as inseparable from local Pittsburgh culture as the linguistics heard in Minnesota, Buffalo, Texas, Boston, Los Angeles... really, in most other major population centers.

So: where ARE the yinzers on STBD?

Simple answer: we've never had one, and we probably never will. At least, not on purpose.

Believe it or not, most of the STBD cast are native Pittsburghers. And yet, you've never heard Leo, Caroline or Liz utter a drop of Pittsburghese. That's because they never picked it up during their formative years -- and, even if they did, they lost it during dialect classes in college.

About the closest we've come to a "yinzer" accent comes from Rob Stone, who plays Rich's infrequently-seen lawyer Alex. But we're not going out of our way to play up that angle, mainly because we refuse to believe Pittsburgh should be defined by its dialect. It's the same reason some folks thought Fargo was a negative reflection on the northern midwest: people trapped in that speech pattern tend to come across as "yokels."

We like to think STBD represents a more universally engaged version of Pittsburgh. We think we can accurately portray the denizens of the city without resorting to accents as cultural shortcuts.

Now... if we could only do something about the diversity of our cast... (Though, some might argue, a lack of diversity is also, sadly, an accurate depiction of Pittsburgh...)

The Incredible Shrinking / Expanding Cast!

When STBD began, we had 8 cast members.

4 years later, we have over 25.

On one hand, it's incredibly gratifying to know that so many talented actors want to be a part of the STBD experience. On the other, it's daunting to juggle so many cast members (and their schedules), because it makes focusing on a condensed (and achievable) story that much harder.

When we surveyed our fans back in February, we learned what we pretty much expected: Caroline, Dierdre and Leo -- our three longest-running characters -- resonate the most with the audience. Of the newer characters, Rich and Tim seemed to stick in the audience's minds the most. The rest are seen as "supporting characters" -- at least until they have more opportunities to shine.

Off-Season Switcheroo

When we return with new episodes of Season Five in September, several of last season's cast members won't be returning. Most have moved away from Pittsburgh, which is hard to argue against (since we're not paying them). Series-wise, their absence may actually be a blessing in disguise, because it dulls the fight for screen time and allows us to focus on the characters the audience is already responding to.

Meanwhile, we're adding at least one new recurring character and expanding the role of another significantly. Why? Because we appreciate the value of two elements on STBD:

A) The continual need for "fresh blood," and

B) The need to be able to tell certain types of stories.

So we looked around and said, "What character TYPES are we missing?" And then we evaluated the actors we've underused, or those who've been patiently waiting off-camera for a chance to act on the show, to see who might be able to fit our potential needs.

The (Too) Big Picture?

Under these circumstances, it's far too easy to have a cast balloon to unmanageable proportions. It's doubly dangerous because, unpaid, there's no guarantee that actors we've come to rely upon to tell our story will actually be there for the long haul. This makes telling a concise story with a reliable payoff quite dicey.

If you're evaluating potential actors, or merely wondering how many roles you CAN include in your story, stop and ask yourself a more pertinent question: How many roles do you NEED to tell your story?

In web video, as in all things, keeping it simple will save you acres of headaches later.

(And, as in all things, always be open to taking a chance. You never know what casting choice or character invention might pay off in unexpected ways.)